Upbound Solutions

with Adem Tesfaye
MUSIC VIDEO / BRANDING / MESSAGING

Upbound Solutions |  Adem Tesfaye In The Eyes Music Video Production


Upbound Solutions (UpSOL) • is a service branch of Upbound Media Group LLC (UpMG) offering long-term media consultation and production services.



The Backstory

Adem Tesfaye approached me to produce a music video for his single, In The Eyes—an uplifting piece prompting critical reflection and hope.

Amid the hospitalization of a loved one and the imminent hardware failure of my post-production rig, Upbound Solutions produced the video to help share the joy and impact of Adem’s single with all who listen.

I had heard a live rendition of the track, and while not much compares to a live acoustic set from an artist—especially Adem—I believe we captured the essence of his message. You can see the results for yourself.

What We Did

Adem suggested a spot near Queens, New York, off the 7 train line, where he liked the look and feel. A few weeks later, I met him and a friend there, and we spent hours capturing sequences in line with the theme Adem shared with me over the phone. To enhance the video’s message, I recruited a handful of friends to provide additional footage. At the time, my father’s health was declining, but despite technical and personal challenges, we completed the shots and mastered the final video, now published on Adem’s YouTube page.

Throughout the frames, I aimed to capture fleeting moments of joy in a busy world. Faces of possibility reflected in cobblestone facades and sculptures—honoring the story Adem tells, a love not taken for granted. The final cut captures that spirit; watch it on YouTube.

In The Eyes Final Music Video



The Service Rendered


Upbound Solutions (UpSOL) is a branch of Upbound Media Group LLC (UpMG) offering long-term media consultation and production services.

Upbound Solutions managed production capture, supplementary footage acquisition in support of the project’s theme, and post-production mastering. Adem Tesfaye handled location coordination, overall concept, and contributed additional footage for the final edit.

Reach out to solutions@upbound.media about commissions for your next media project.

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