Upbound Solutions – Vicrina–en–Vogue • Web Series Production, eLo, Sept 2017
Select images from production day one, Season 2, Episode 2, eLo Vegan Lifestyle, ~September 2017
“We make sustainability sexy”
“WE MAKE SUSTAINABILITY SEXY” is the mantra of eLo Vegan Lifestyle (formerly eLo Lip Care). At the time of our interview in 2017, eLo Vegan Lifestyle operated a vendor’s kiosk inside of “Artist and Fleas Williamsburg”, a local maker’s market located in Williamsburg, Brooklyn. Founded by CEO Timothy George, the products on offer, some of which are CBD infused, are crafted from natural vegan ingredients by sustainable methods.
Rebel Jones of Triple R Productions Served as line director, creative director, and second camera operator. I handled the primary camera operation as well as general direction of photography and flow of capture for the day. It was a fun experience filled with levity and nostalgia as Vakrina and Timothy recounted the story of eLo Lip Care.
Now eLo Vegan Lifystyle, Timothy’s business offers lip balms, soaps, and aroma sprays, diffusers, & sanitizers for those seeking to infuse holistic and natural products into their lifestyles of the everyday.
Upbound Solutions/Upbound Content – Vicrina-en-Vogue • Web Series Production, eLo, Sept 2017
Select behind-the-scenes images from filming, Season 2, Episode 2, eLo Vegan Lifestyle, ancillaries ~September 2017
“…Try Sitting Here”
We had already wrapped up filming with Timothy. We were looking for a place to film extended shots for the introduction sequence while capturing B-roll for the editing room. I believe it was Rebel that noticed the benches first. There was a series of benches, somewhat modern looking, amongst the recently redone urban architecture of the promenade of Williamsburg in North Brooklyn.
Seeing a portraiture opportunity, Vicrina followed Rebel’s advice and had a seat and offered the camnera an elegant yet business look. I took several frames but I believe we nailed it on the first attempt. We decided to capture some additional content for that intro sequence and below press and behind-the-scenes images that were left on the cutting room floor.
A Second Look • A Pinch of Pasteled Pink
Vicrina sought to capture additional content alongside the filmed sequences we did together for the introduction. She had an idea to meet near the grounds of the New World Trade Center in an around Chambers Street of Lower Manhattan, NY; I understand her choice. It provided the perfect neo-modern backtrap for a clean pink tinged lifestyle aesthetic. Her look that day was dashed with a hand piece covered in dozens of sowist’s clothing pins. There is an anecdote regarding this eclectic garment, I cannot deny the unique pop it offered to her look. We captured and portraiture stills in between our video work that day, examples of which are depicted below.
UpC • Vicrina-en-Vogue • Manhattan, NY Intro Seq
Upbound Moments – January 2019
Select images from the commissioned birthday portraiture session by Vicrina Aberdeen. Upbound Moments provided the support to capture this honor.
Caste of Gold; Fleeks of Obsidian
Some cultures believe obsidian carries grounding properties, healing characteristics, and the ability to siphon negative energy. Its sharp edges can appear not only in ashen shades but also in staunch burgundy, brazen amber, or pearlescent pink, among others. Gold, a noble metal, resists corrosion and oxidation, reflects radiation, and adapts to many shapes—yet remains sturdy when worn with care and intention. These elements intersected in celebration of Vicrina’s solar return, her birth date.
Attuned to wisdoms of astrology, she wove vision into every moment, especially those of reflection—whether through levity or creative work. Vicrina walked in her obsidian and gold, embodying an era of regality.
Vicrina Aberdeen • Solar Retrun • 2019
Upbound Content – Vicrina Aberdeen T-Shirt Line • Summer 2020
Select images and a final video presentations from our social media online advertisement production for Vicrina’s T-Shirt product release of 2020.
Eclectic Elegance Analog Esthetic
Tapping into a celluloid aesthetic was an intentional choice for Vicrina and me during the production of season two of her web series. We carried this style into the promotional content for her limited-run T-shirt line, featuring three designs and exploring three broad looks with subtle variations. Below, I’ve distilled the highlights of our work that day through select screen captures and their accompanying video presentations.
Vicrina Aberdeen T-Shirt Line • Still Frames
Look One • SM Advertisement One
Look One • SM Advertisement Two
Look One • SM Advertisement Three
Vicrina Aberdeen T-Shirt Line • Final Video • Reference Reel
The Service Rendered
Upbound Solutions (UpSOL) is a service branch of Upbound Media Group LLC (UpMG) offering long-term media consultation and production services.
Upbound Content (UpC) provides quick, clean, ad-hoc content capture, tailored to the project’s unique needs.
Upbound Moments (UpMOMT) captures personal and intimate events, with a focus on couples, family, and milestones in education.
Reach out to solutions@upbound.media, content@upbound.media, or moments@upbound.media about commissions for your next media project.
Media Production
Media Consultation
Photo Capture
Post Production
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Vicrina Aberdeen
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