Don OS • Release 1.0

Through Upbound Media Group, I help others bring their visions to life. With ZAMA Creative, I chart my own path as a creative. But how do I do what I do? Why do I approach things the way I do? In my mind, every action—every task—has a process. My brain works like software, a system of interconnected logic that drives everything from how I prepare for a video production, to the way I frame my creative works, to the color schemes in my brand design. Even the way I organize browser tabs, charge my phone, or select which camera to use for a shoot is guided by an intricate logic, a language of systems that communicates with itself to achieve precise outcomes. Fidelity—through every wavelength of my workflow—defines my process.

Even my daily life follows this cacophonous logic. This space will offer you a vertical slice of that process. A glimpse into how I aim my focus, audit my progress, and, most importantly, act on my goals.

There’s a pitfall to such detailed processes: when your vision demands this much nuance, sometimes it’s late to the party. Of this, I’m painfully aware. I have stumbled. I do not profess reasons as excuses or claim passions as perfections. For those who’ve made it this far— not only in the website but with me in this journey—I trust you’ve seen that the virtues of my methods—and their results—justify the quirks of my routines. This is a space where I pull back the curtain, showing the madness behind the method and the unexpected clarity it can bring.

Release 1.0, as mentioned before, explores my everyday processes: the mundane and the sublime. It’s where I’ll dive into my peculiar routines, my quirky habits, and my everyday carry (EDC) practices. Some may call it neurotic—that’s a topic for another space. This space highlights how those mental frameworks manifest in positive and practical ways. It’s my MS-DOS: a fundamental look at how my brain works, as if it were an operating system running your smartphone.

Launching February 2025 on YouTube and Instagram, Don OS will feature content focused on my unique flavor of EDC: urban, digital, survival, and more. You can expect product reviews, routine breakdowns, doctrinal musings, and personal anecdotes, all tied together by my esoteric approach to daily essentials. We’re starting with old-fashioned social media reel rants—cathartic, salient, and easy to produce.

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ZAMA Creative

ZAMA Creative (ZC) is a separate enterprise from my media services company Upbound Media Group LLC aggregating all of my personal publishing spaces, commercial or commentative.

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